Digital marketing is important for businesses because it allows them to reach customers on online platforms where they spend most of their time. These platforms include social media, email, search engines, and websites.

Through digital marketing, businesses can use various techniques such as advertising, content marketing, and social media marketing to engage with their target audience and build brand awareness. These efforts can drive traffic to their website, increase sales and generate leads, ultimately helping businesses grow and succeed.

Additionally, digital marketing tactics can be analyzed and optimized to deliver better results, making it easier to gauge the efficiency of campaigns and adjust strategies accordingly.